As shopping malls continue to decline, the socialize-and-peruse culture is shifting online. With 70% of Snapchat users using Bitmojis, the shoppable fashion items have potential to be seen by a lot of people.īrand exposure is a battle that clothing companies are constantly fighting. For example, Warby Parker doesn’t need to design a whole Bitmoji outfit just to have their brand represented in the Bitmoji world.

It allows users to get much closer to their personal styles - for example, pairing Levi’s jeans with their favorite Jordans - and allows brands to stay focused on their niche. Snapchat has been testing partnerships with retailers for a little while now, like their collaboration with Levi’s in early December, which offered several outfit choices based on actual Levi’s garments.īut this new patent would allow users to mix and match clothing items, which has benefits for both the end user and the retailer. It’s a perk for the Bitmoji who now has great fashion, a perk for the user who gets to “try on” clothes from retailers they enjoy, and a perk for the retailer who gets to showcase their new items in an exciting and interactive way.

🎓 IMPACT+ course: Fundamentals of social media for business This then trickles down to the end user, who will be able to clothe their Bitmoji in real-world outfits. Basically, the plan is to allow retailers to create Bitmoji versions of their products that are for sale on their websites. Why this 'cartoon' fashion is big news for all brandsĪ recent patent filed by Snap gave us a sneak peek into how this new feature for customizing Bitmoji avatars will work.

This news has the potential to affect how you market your brand in the future, regardless of your industry. Snapchat is teeing up to become an interesting player in the fashion world and their latest move looks to be a feature that allows a user to dress their Bitmoji avatar in a range of real-world outfit options from real-world retailers.īefore you stop reading because you don’t care about social media-based cartoon fashion, hear me out.

Bitmoji outfits